Tobacco Use and Regulation
BACKGROUND
Rise of Tobacco Use
[APRIL 1, 1998] Although tobacco consumption and production grew steadily
after the plants "discovery" in 1492 (American Indians introduced it to
Columbus when he landed in the Americas), smoking did not become commonplace until after
1884, when a machine supplanted hand rolling. A skilled cigarette roller could produce
about 2,000 cigarettes a day, but the machine could roll 120,000, thereby greatly reducing
their cost. The later invention of safety matches allowed smokers to carry around the
means for lighting up, and smoking became both inexpensive and convenient.
Between the world wars, U.S.
smoking rates soared, and they continued to rise for decades; cigarettes became part of
the popular culture. They were included among soldiers rations, and by World War
IIs end, the number of smokers reached an all-time highalmost half the entire
adult population. By 1950, the five major cigarette manufacturers were selling more than
400 billion cigarettes a year.
Rise of the Anti-Tobacco
Movement
In 1830 the first organized U.S. anti-tobacco movement was established as an adjunct to
the temperance movement (tobacco was believed to dry out the mouth, "creating a
morbid or diseased thirst" that only liquor could quench). In 1913 the American
Society for the Control of Cancer (today the American Cancer Society) was founded to
inform consumers about the dangers of tobacco use and other suspected cancer-causing
products. That year fewer than 400 lung cancer cases were reported in the United States (a
rate of 0.6 per 100,000 population). By 1956, however, almost 50,000 people died from the
diseasea rate of 30 per 100,000.
Although they did not have proof,
for decades many scientists, physicians, and others argued that smoking causes lung
cancer. Then, in 1950 the Journal of the American Medical Association published the first
major study definitively linking smoking to lung cancer. Seven years later, the surgeon
general released the Joint Report of the Study Group on Smoking and Health, which
stated that, "prolonged cigarette smoking was a causative factor in the etiology of
lung cancer." This was the first time the federal government had taken a formal
position on smokings relationship to cancer. Following this report, peoples
attitudes and actions toward tobacco began to change substantially.
In
1965 Congress voted to require manufacturers to include warnings on
cigarette packages.
In
1970 Congress banned cigarette advertising on radio and television
and strengthened the warning label on cigarette packages.
In
1973 Arizona passed the first state law to protect nonsmokers
rights.
In
1981 health insurance companies began offering discounts to nonsmokers.
By the early 1980s, people began
reducing their cigarette consumption, and by 1992 it dropped to an average of seven a day
among adultsdown from 12 a generation earlier.
War against Tobacco
In 1988 the tobacco industry experienced the first in a series of devastating blows: A New
Hampshire judge ordered Liggett Group, one of the nations top five tobacco
manufacturers, to pay the first ever financial award in a liability suit; the lawsuit had
been brought against the tobacco company by the husband of a woman who died from lung
cancer after smoking for 40 years (the decision later was overturned on a technicality). A
few years later, the courts ruled that a death resulting from exposure at work to
secondhand smoke warranted a companys compensating the workers family. Then,
in 1993, the U.S. Environmental Protection Agency officially declared cigarette smoke a
carcinogen (cancer-causing agent).
In 1995 the news broke that
cigarette companies, to increase addiction, for years had been purposefully controlling
the nicotine level in cigarettes. Shortly thereafter, the federal Food and Drug
Administration (FDA) declared that nicotine is a drug and cigarettes are a drug-delivery
device; the move was upheld in court and gave the agency the right to regulate
tobacco-product sales. For example, the FDA recently issued a rule requiring photographic
identification for anyone aged under 27 who attempts to buy tobacco; other provisions
regulate vending machines and self-serve displays.
In 1996 Liggett Group made a
dramatic break with the tobacco industry and offered to settle pending lawsuits involving
recovery of public health care dollars spent on treating smokers. Months later, Michigan
joined various other states in suing the remaining tobacco companies for their role in
contributing to government health care costs (including falsely advertising and marketing
cigarettes as safe products and manipulating nicotine levels to ensure addiction). A year
later, Liggett Group publicly stated that (1) smoking is addictive and causes cancer; (2)
the industry targets its advertising toward youthspeople aged under 18; and (3) it
would turn over documents supporting the admissions.
The move, along with extreme
government pressure, prompted the nations remaining tobacco manufacturers to begin
to negotiate settlements in pending lawsuits, and in mid-1997 they reached an agreement
with the U.S. government and several states attorneys general to
spend
$368 billion over 25 years for damages resulting from smoking ($10
billion initially and then $15 billion annually); the money mainly
will pay for (1) damage claims made by ill smokers, (2) smoking-cessation
programs, and (3) anti-smoking campaigns;
use
a bolder health warning on packaging (it must cover 25 percent of
the cigarette pack);
curb
all cigarette advertising (including that on billboards, the Internet,
and at athletic events);
pay
fines if youth smoking does not drop substantially (by 42 percent
in five years, 58 percent in seven, and 67 percent in ten); and
agree
to the FDAs regulating nicotine as a drug.
In return, the federal government
agreed to
limit
total awards against all tobacco companies to $5 billion a year;
ban
future class-action lawsuits (although individual lawsuits still are
permitted); and
ban
punitive damages from being awarded in civil trials (the deal does
not ban criminal prosecution of tobacco companies, however).
To date, Congress has not approved
the agreement; negotiations still are taking place.
Toll of Tobacco Use
Over the years, health professionals and scientists have documented that the health risks
of smoking are substantial. More than 4,000 chemical compounds have been identified as
present in tobacco and its smoke. Many are toxic, and several are carcinogenic or can
cause tumors. Tobacco smoke includes at least 43 cancer-causing substances, including
carbon monoxide, hydrogen cyanide, phenols, ammonia, formaldehyde, benzene, nitrosamine,
and nicotine.
According to scientists, lung cancer
risk increases steadily with the number of cigarettes smoked: Among those who smoke 40 or
more cigarettes a day (two or more packs), the lung cancer risk is nearly 20 times that
among nonsmokers. The risk is less for people who quit smoking than for those who do not.
Smoking also causes other health problems.
Smoking
doubles the chances that one will die from heart disease or stroke.
Smoking
during pregnancy increases the risk of infant mortality and other
adverse outcomes associated with low birth weight.
Children
exposed to secondhand smoke experience a higher rate of incidence
of respiratory irritation and asthma than those who are not.
In 1997 the American Cancer
Societys Cancer Prevention Study II reported that tobacco use was
responsible for more than one in six American deaths (419,000 a year). In Michigan, an
estimated 15,000 people die from using the plant and its products (including cigars,
pipes, and chewing tobacco), and up to 2,000 nonsmokers die each year from being exposed
to secondhand tobacco smoke. According to the federal Centers for Disease Control, tobacco
use is the single most preventable cause of death in the United States.
DISCUSSION
With surprising ease, tobacco and its products
became an integral part of modern society. Although its role in the world economy has
changed somewhat (for example, it no longer is a medium of monetary exchange), its
consumption employs thousands in agriculture, processing, advertising, and other
businesses. Furthermore, tobacco sales account for billions in retail sales every year.
Perhaps because of smokings
part in society and tobaccos role in the economy, some lawmakers have difficulty
deciding how to respond to the conclusive evidence that tobacco use poses a serious public
health threat. For example, at this writing, the agreement between the tobacco companies
and the government still has not been approved by Congress. Some members argue that the
agreement is too soft on tobacco companies, which they claim should be punished for their
efforts to keep smokers addicted to cigarettes and other products. Others argue that the
agreement is too hard on the tobacco companies: after all, people choose to smoke and be
addicted to nicotine and therefore should accept the consequences of their actions. The
Congress, states attorneys general, and tobacco industry remain in negotiations and
are discussing other possible legal settlements.
If policymakers and industry
officials agree to a settlement, Michigan will be one beneficiary, but until then the
state must continue to rely on its own and federal efforts to control tobacco consumption
and the costs that stem from it. In pursuing this goal, Michigan policymakers have focused
their efforts mainly on reducing the number of minors who begin smoking.
Youth Tobacco Use
In 1994 Michigan ranked 14th in the nation in terms of the percentage of its population
that smoke (most recent data available). Today, it is estimated that among Michigan adults
almost 26 percent are smokers, and people are starting the habit at a younger age90
percent of smokers begin before age 21 (hardly any begin after age 25). It is thought that
nearly 112,000 Michigan adolescents aged 1218 smoke at least once a week. The 1997
Michigan Youth Risk Behavior Survey finds that among high schoolers
75
percent have tried smoking,
38
percent smoke cigarettes at least once a month,
27
percent smoke two or more cigarettes on the days they smoke,
15
percent usually get their cigarettes by buying them in a store or
gasoline station,
13
percent never have been asked to show proof of age when purchasing
cigarettes in a store, and
38
percent have tried to quit smoking.
These figures, except the last, are
higher than the national average.
In all 50 states, tobacco sale to
minors is prohibited, but Michigan policymakers believe that the data show that the
prohibition is insufficient, and legislation has been introduced to impose harsher
monetary punishment on those who sell, give, or furnish tobacco
products to minorsthat is, hit violators where it most hurts: in the pocketbook.
Another proposed change is to decriminalize provision of tobacco products to
minors.
Currently, under the Youth Tobacco
Act of 1988, one who provides a tobacco product to may be charged with a criminal
misdemeanor and fined (maximum $50); the proposed legislation would make it a civil
infraction and increase the fine (maximum $100). (Under Michigan law, a civil
infractione.g., a parking ticketis not criminal in nature, and no
"criminal" record is kept on the violator.)
Supporters of the civil-infraction
provisions say that the current law makes prosecuting attorneys reluctant to prosecute,
and judges reluctant to find guilty, a person who provides a tobacco product to a minor,
because it means establishing a criminal record for him/her. Moreover, if this becomes a
civil rather criminal offense, apprehension will be facilitated, because local public
health officials have enforcement authority.
Some observers say the legislation
does not go far enough. They believe that to have an effective law to reduce tobacco use
by minors, the bill should require licensure of retailers who sell tobacco products,
repeal the state law preempting local ordinances that are different from state laws, and
provide funding for enforcement. Legislation that incorporates such provisions also is
pending before Michigan lawmakers.
A step taken earlier to curb youth
tobacco use is the 1992 Michigan law prohibiting vending machines from being placed in
locations open to minors; exceptions are restaurants with certain liquor licenses and
private clubs and workplaces not open to the public.
Youth-Targeted Advertising
Another issue surrounding youth tobacco consumption relates to advertising. A 1991 study
published in the Journal of the American Medical Association found that 91
percent of 6-year-olds can match Joe Camel to his product (cigarettes), and the character
is as recognized by preschoolers as Mickey Mouse. Since the Joe Camel campaign began
(1987), Camels share of the under-18 market had risen from less than one percent to
almost 33 percent. Other studies reveal that 86 percent of underage smokers prefer one of
the three most heavily advertised brandsMarlboro, Newport, or Camel. Although the
producer of Camel cigarettes has agreed to discontinue the Joe Camel campaign (and others
have agreed to avoid using cartoon characters at all), many fear that cigarette
manufacturers will find other ways to target young people, their greatest source of market
growth.
Today, most policymakers are
reluctant to introduce legislation placing limitations on tobacco advertising because the
settlement talks still are pending. Opponents of such restrictions argue that they would
violate tobacco advertisers First Amendment right to free speech. However, a Supreme
Court decision rendered in the late 1980s suggests that there is a difference between
political free speech, which is clearly protected by the Constitution, and advertising. If
talks continue to delay a tobacco settlement, legislators may begin looking more closely
at further regulating and/or banning tobacco-product ads.
Secondhand Smoke
Secondhand smoke (environmental tobacco smoke) is that which (1) comes from a smoking
agent (e.g., a cigarette or cigar) or (2) is exhaled by the smoker. About one-half of the
smoke generated from a burning cigarette is emitted between puffswhen the user is
not drawing in the smoke. Nonsmokers who are exposed to secondhand smoke absorb nicotine
and other compounds just as smokers do, and they too can suffer from cancer and other
ailments as a result. According to the American Cancer Society, nearly nine of ten
nonsmoking Americans (88 percent) regularly are exposed to secondhand smoke.
Policymakers have taken steps to
reduce nonsmokers exposure to secondhand smoke. For example, federal law prohibits
smoking on airline flights that serve the continental United States. In Michigan, the
Clean Indoor Air Act of 1986 restricts smoking to designated areas in publicly owned
buildings and certain private facilities; the law places additional restrictions on child
care centers and some health care facilities. Also, as of 1994, Michigan law requires
restaurants having 50 or more seats to designate a minimum of 50 percent of their seating
as a nonsmoking area; for private clubs and restaurants with fewer than 50 seats, at least
25 percent of the seating must be nonsmoking. Other states have adopted similar
legislation.
A 1986 surgeon generals report
concludes, however, that simply separating smokers and nonsmokers in the same air space
only reducesbut does not eliminateexposure to secondhand smoke. As a result,
many statesArizona, California, Colorado, Massachusetts, New York and
Texashave implemented full smoking bans in restaurants and other public places. In
Michigan, legislation is pending that would prohibit smoking in public facilities,
including workplaces, except in certain well-ventilated areas. In the absence of
legislative action, some groups are considering initiating a ballot question that would
achieve the same end.
Supporters of a full smoking ban
argue that nationwide, over the next 45 years, such legislation could prevent more than
32,000 cancer and 575,000 heart-disease deaths. They contend that children and people with
certain conditions, such as asthma, should be protected from the health hazards of
exposure to cigarette and other tobacco smoke. Those opposing such a law argue that the
expense of complying with secondhand smoke provisions (e.g., changing ventilation systems)
could put some small firms out of business. Many also believe that enforcing smoke-free
laws could create more government bureaucracy, and some contend that workplace
smoking-related issues are a management-labor matter.
Tobacco Taxes
Another public policy issue is tobacco product taxation. The federal government currently
taxes cigarettes at 24 cents a package; the levy will go up 10 cents in 1998 and probably
again in 2002. Michigan first started taxing cigarettes in 1947 to (1) generate revenue
and (2) discourage tobacco use.
The state last raised its cigarette
tax in 1994, from 25 to 75 cents a pack. (A tax on tobacco products other than cigarettes
also was imposed16 percent on the products wholesale price; proponents suggest
that the move acknowledges policymakers awareness that all tobacco products pose a
serious public health threat.) Part of the additional revenue is dedicated to public
K12 education and part to health-and-wellness programs. An example of the latter is
the Healthy Michigan Fund (to which 6 percent of tobacco-tax collections go), a primary
purpose of which is to reduce the states smoking rate.
Those who opposed the 1994 tax
increase pointed out that the state actually could lose revenuesome people would
stop buying cigarettes because they are too expensive, and others would smuggle cigarettes
from places (such as in neighboring states) where they can buy the product for less. They
were right: Cigarette sales are down (by more than 2 percent), and smuggling is up
(costing millions in lost tax revenue annually).
To combat smuggling, state law now
requires (1) wholesalers and unclassified acquirers of cigarettes to affix special stamps
to cigarette packages that will be sold in Michigan and (2) prohibits unstamped packages
from being sold at retail. The drop in cigarette sales actually is good news to
policymakers, who are willing to lose funds for some programs in return for the
states saving money that otherwise would have to be allocated to care for smokers
who become ill.
FOR
ADDITIONAL INFORMATION
Center for Substance Abuse Services
Michigan Department of Community Health
320 South Walnut Street
Lansing, MI 48913
(517) 335-0171
(517) 241-2611 FAX
Environmental Protection Division
[This division is handling Michigans tobacco lawsuit]
Michigan Attorney General
G. Mennen Williams Building, 6th Floor
525 West Ottawa Street
P.O. Box 30212
Lansing, MI 48909
(517) 373-7780
(517) 335-6954 FAX
www.ag.state.mi.us
Great Lakes Division
American Cancer Society
1205 East Saginaw Street
Lansing, Michigan 48906
(517) 371-2920
(517) 371-2605 FAX
www.cancer.org
(national)
Michigan Distributors and Vendors
Association, Inc.
523 West Ionia Street
Lansing, MI 48933
(517) 372-2323
(517) 372-4404 FAX
School Health Program Unit
Michigan Department of Education
P.O. Box 30008
Lansing MI, 48919
(517) 373-7247
(517) 373-1233 FAX
School Health Unit
Michigan Department of Community Health
3423 North Martin Luther King, Jr. Boulevard
Lansing, MI 48909
(517) 373-8390
(517) 335-9056 FAX
Tobacco Free Michigan Action
Coalition
P.O. Box 25002
Lansing, MI 48909
(517) 485-4893
(517) 335-9468 FAX
CONTENT CURRENT AS OF
APRIL 1, 1998.
Copyright 1998 Public Sector Consultants, Inc.