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Consumer Protection
BACKGROUND
[APRIL 1, 2002] Federal, state, and local governments
regulate businesses to protect consumers from unfair practices and
unsafe conditions and products. At the state level in Michigan,
the Department of Attorney General (AG) is responsible for enforcing
most consumer-protection laws. The Department of Consumer and Industry
Services (MDCIS) regulates professions, corporations, and nursing
homes.
Michigan created the nation's first state-level consumer-protection
agency: the Consumer Protection Division, established in the AG's
office in 1962. Early legislation to protect Michigan consumers
covers unlawful trade practices and prohibits false representation
and misleading use of words in selling, governs eviction procedures
and rental agreements, regulates unsolicited merchandise, and delineates
buyers' rights in home solicitation sales.
Later legislation includes the landmark Consumer Protection
Act of 1976, which prohibits a variety of specific misrepresentations
in commerce and advertising, regulates the return of down payments
and conditions of signing agreements and service contracts, and
requires sellers of business opportunities to file notice with the
AG. It allows the AG to bring a class action on behalf of Michigan
residents and for a person to seek a judgment, injunction, or damages
against a violator of the act. Also enacted in 1976 was the item-pricing
law, which requires prices to be clearly marked on individual items
for sale (with certain exceptions), the volume and availability
of advertised items to be posted, and a rain check offered if an
advertised item is not available. Under this law, if an automatic
checkout system (scanner) charges a price higher than that
on the item, the buyer is entitled to the lower price plus 10 times
the amount of the difference.
Consumer-protection legislation regarding automobiles
includes a law that prohibits unfair and deceptive practices in
motor-vehicle service and repair (1974) and the lemon law
(1986); the latter provides legal remedies for buyers of new cars
that do not conform to their warranty and cannot be fixed.
Product liability is a consumer-protection area pertaining
to (1) damages or injuries that manufactured products may cause
to users and (2) penalties and remedies imposed for such damage
or injury. In the mid-1990s, business interests successfully championed
a number of changes in product-liability law, among them statutes
that
- eliminate joint and several liability, thereby
making defendants responsible for only their percentage of fault
unless there is criminal intent;
- establish a state-of-the-art defense
permitting manufacturers and sellers to defend themselves from
liability on the grounds that (1) their product meets current
standards or is without defect, or (2) the damage/injury resulted
from a risk that such a product is commonly known to possess;
and
- cap rewards for noneconomic losses (that is, for
the pain and suffering caused by the injury) except in instances
of gross negligence or criminal fraud.
In the late 1990s, consumer groups and trial lawyers
tried but failed to achieve legislative repeal of the above changes.
In other consumer-protection areas, recent legislation
- requires home solicitors using an automated message
to terminate the call when the consumer hangs up;
- prohibits sellers from sending someone to collect
payment for a home-solicitation sale before the three-day right-of-rescission
period has expired;
- prohibits the state from selling the driver and
motor-vehicle records maintained by the secretary of state to
a party that plans to use them for surveying, marketing, or soliciting;
- prohibits insurers from disclosing nonpublic, personal,
financial-aid information to a third party unless the customer
has been notified and given the opportunity to say no (that is,
to opt out), and prohibits insurers from unfairly disclosing
customer information for telemarketing, direct mail, or marketing
through e-mail; and
- eliminates the court filing fee in cases contesting
an insurer's cancellation of automobile insurance.
At the federal level, the Federal Communications Commission's
(FCC) recent truth-in-billing guidelines require new
telephone charges to be highlighted and clearly organized to prevent
crammingplacing unauthorized or misleading charges
on phone bills, a practice that has been the subject of growing
consumer complaint. Slammingswitching consumers to
another long-distance phone company without their directionalso
is prohibited.
DISCUSSION
Historically, Michigan has been a leader in consumer
protection, but consumer advocates assert that a pronounced business-oriented
climate in state government during the 1990s blunted the protections,
favoring industry over customers. Business interests respond that
the earlier environment was too consumer oriented and discouraged
businesses from coming to or expanding in Michigan; they believe
that the changes of the last few years, particularly in product
liability, put Michigan on equal footing with other states.
The AG's office, where consumers direct their complaints
about unfair business practices and charities, reports that the
vast majority of businesses deal fairly with consumers. Roughly
126,000 complaints were filed on a variety of businesses in 2001,
and most were resolved without court action. In the past, grievances
most frequently concerned motor-vehicle repair and item pricing.
More recently, complaints about telemarketing top the list, followed
by grievances about natural and propane gas service and the Internet.
Other complaints concern the actions of retail companies, gasoline
merchants, mail-order companies, banks, automobile manufacturers,
credit-reporting agencies, and contractors.
Pending Legislation
Considerable consumer-protection legislation is pending
in the Michigan Legislature. Among the most significant are bills
that would
- require telephone solicitors to identify themselves
at the beginning of a call, prohibit them from blocking their
telephone number so that it won't appear on the consumer's caller-ID,
and deem it unfair or deceptive for a telephone solicitor to make
certain misrepresentations (HBs 4042, 4126, 415354, 4250,
4506, 463132, 4702, 486163 and SBs 15354);
- eliminate the item-pricing requirement except on
food and nonprescription medicines and require that hand-held
scanners with printers be available to consumers throughout an
establishment (HBs 5544, 5562 and SB 1211);
- prohibit predatory lending practices, such as misrepresentation
and fraud, by financial institutions, credit unions, savings and
loans, secondary mortgage providers, and banks (HBs 542430
and SBs 77680, 70814, 768774);
- include leased vehicles, motor homes, and manufactured
homes in the provisions of the lemon law (HBs 4831, 5363 and SB
323);
- prohibit businesses from engaging in certain credit-transaction
practicese.g., printing the customers' credit card number
on a receipt (HB 5435);
- include identity theft in the provisions of the
state racketeering law (HB 5222);
- prohibit such unfair trade practices as implying
that a consumer is in danger unless s/he buys a particular product
or service, require disclosure to consumers of the conditions
under which goods or services are offered free or
without charge, prohibit deceptive and unsolicited
e-mail (spam), and prohibit disclosing to a credit-reporting
agency the Social Security number of a consumer without the consumer's
permission (HBs 5135, 5293, 5777);
- regulate the travel-promotion business by requiring
bonds, insurance, and consumer advice on avoiding deceptive practices
(HBs 447172);
- require plain language in consumer contracts (except
insurance policies, contracts in which language is prescribed
by state or federal statute, and words or phrases that are part
of a legal description of real estate) (HB 5052);
- allow consumers to recover damages beyond the limit
of their property/liability policyincluding damageswhen
an insurer unfairly denies a claim and require insurers to notify
authorities when a claim is denied because arson is suspected
(HBs 474044, 4176); and
- require health insurers to make timely payment
of providers' claimswithin 45 days of receiptunless
they notify the provider within 30 days of the reasons the claim
is denied (SBs 45152).
Telemarketing
Currently, federal law requires telemarketers to maintain
a do-not-call list of consumers who have given notice
to the individual calling company that they do not wish to be contacted.
The Federal Trade Commission (FTC) currently is holding hearings
on a plan to establish a nationwide do-not-call registry. Opponents
in marketing and advertising argue that such a list would use taxpayer
money to restrict First Amendment rights and, further, cause extensive
job and sales losses.
In Michigan, a provision for a do-not-call registry
was passed by the House, but removed from telemarketing legislation
by the Senate. Critics argue that a Michigan registry would not
prevent out-of-state or foreign telephone solicitation. Many consumers
support such a list, and the AG, in cooperation with the Michigan
AARP (American Association of Retired Persons) office, has produced
new complaint forms in the absence of state legislation.
According to the AG, about one-third of the telemarketing-fraud
victims are senior citizens. A recent FBI report estimates that
about 14,000 illegal telemarketing operations bilk consumers nationwide
of about $40 billion annually, and half the victims are aged 50
and older. Telemarketing fraud has increasingly become an international
problem as American telemarketers respond to U.S. law enforcement
and move operations elsewhere, often to Canada.
Internet Sales and Identity Theft
The Better Business Bureau, a private, business-sponsored
organization, reports that
- fraud complaints in Michigan numbered more than
2,800 in 2001, with grievances about Internet sales and auctions
topping the list, and
- identity theft claimed 3,000 Michigan victimsthe
most (more than a third) resulted in unauthorized use of the victim's
credit card, followed by a telephone or other utility account
being opened in the victim's name.
The FTC reports that nationally, identity theft was
the leading consumer-fraud complaint in 2000, exceeding grievances
about Internet sales/auctions and services. Thefts of someone's
identity information, such as credit card or Social Security numbers,
to steal money or commit fraud are rapidly increasing. Privacy advocates
say that as many as 750,000 people may be victimized annually. The
FTC has developed an ID theft affidavit that a victim may use when
an account has been opened fraudulently in his/her name, eliminating
the need for the consumer to file separate paperwork with each company
with which s/he does business.
Item Pricing
The current item-pricing law is favored by consumers,
the AG, and the AARP but opposed by retailers who must mark items
individually even when, for example, they are in a bin under a sign
stating the price. Pending legislation would remove item pricing
from all goods except food and nonprescription drugs and increase
penalties for scanner error from 10 times the error amount to 20
times. Supporters of the change say the 26-year-old item pricing
law negates the benefit of advancing technology. The AG's annual
accuracy survey of scanners at major retailers shows an error rate
of 3.2 percent in 2001, a marked improvement over 16.9 percent in
2000.
Insurance
Recent hearings on the good faith insurance
claim-payment legislation produced horror stories from consumers
who said their claims had been delayed or denied without cause.
Anecdotal evidence, insurers say, obscures the fact that hundreds
of thousands of claims are resolved every year, and that settling
claims amicably is what keeps insurers in business.
The insurance commissioner is investigating automobile
insurers' practice of considering the customer's credit history
in setting rates. Companies say that credit standing is an accurate
predictor of loss, but consumer and agent groups say driving records
should determine rates.
Lending Practices
Testimony in hearings on predatory-lending legislation
suggests that the number of unscrupulous financial professionals
is small, but the impact is sizable. Elderly consumers, first-time
home buyers, and low-income people often are the victims of lending
scams, fraud, and misrepresentation. Opponents say that the bills
mistakenly focus on banks, credit unions, and savings and loans,
whereas most predatory lending is engaged in by unscrupulous used-car
dealers, home contractors, payday lenders, and others. They also
contend that people who have poor credit are a high risk and lenders
should be entitled to charge them a higher interest rate than other
borrowers.
Plain Language
The proposal to require plain language in contracts
has wide consumer support. Business groups support the concept of
plain language and note that common marketplace sense dictates the
need for informed consumers. They oppose the legislation, however,
arguing that there is no consensus on what constitutes plain
language, and a government agency or some other third party should
not be dictating the language that will be used in a particular
field of business.
See also Privacy; Telecommunications.
FOR ADDITIONAL INFORMATION
American Association of Retired Persons
309 North Washington Square, Suite 110
Lansing, MI 48933
(517) 482-2772
(517) 482-2794 FAX
www.aarp.org/statepages/mi.html
Better Business Bureau
30555 Southfield Road, Suite 200
Southfield, MI 48076
(248) 644-9100
(248) 644-5026 FAX
www.detroit.bbb.org
Consumer Information Bureau
Federal Communications Commission
445 Twelfth Street, S.W.
Washington, DC 20554
(888) CALL FCC
(202) 418-0232 FAX
www.fcc.gov/cgb
Federal Trade Commission
600 Pennsylvania Avenue, N.W.
Washington, DC 20580
(202) 326-2222
www.ftc.gov
Michigan Bankers Association
222 North Washington Square, Suite 320
Lansing, MI 48933
(517) 485-3600
(517) 485-3672 FAX
www.mibankers.com
Michigan Chamber of Commerce
600 South Walnut Street
Lansing, MI 48933
(517) 371-2100
(517) 371-7224 FAX
www.michamber.com
Michigan Department of Attorney General
525 West Ottawa Street, 7th Floor
Lansing, MI 48913
(517) 373-1140
(517) 335-1935 FAX
www.ag.state.mi.us
Michigan Insurance Federation
334 Townsend Street
Lansing, MI 48933
(517) 371-2880
(517) 371-2882
www.mifassoc.org
Michigan Manufacturers Association
P.O. Box 14247
Lansing, MI 48901
(517) 372-5900
(517) 372-3322 FAX
www.mma-net.org
Michigan Retailers Association
603 South Washington Avenue
Lansing, MI 48933
(517) 372-5656
(517) 372-1303 FAX
www.retailers.com
CONTENT CURRENT AS OF APRIL 1,
2002
© 2002 Public
Sector Consultants, Inc.
Sponsored by the Michigan Nonprofit Association and the Council
of Michigan Foundations
www.michiganinbrief.org
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